Abstract

Biemer, Paul P. and Lars E. Lyberg (2003), Introduction to Survey Quality. Hoboken, NJ: John Wiley & Sons.
Chakravorti, Bhaskar (2003), The Slow Pace of Fast Change: Bringing Innovations to Market In a Connected World. Boston: Harvard Business School Press.
Myers, James H. and Gary M. Mullet (2002), Managerial Applications of Multivariate Analysis in Marketing. Chicago: American Marketing Assocation.
Norman, Geoffrey R. and David L. Streiner (2003), PDQ Statistics. 3d ed. Hamilton, ON: BC Decker Inc.
Sargeant, Adrian and Douglas C. West (2001), Direct and Interactive Marketing. New York: Oxford University Press.
Tomsen, Mai-lan and Ron Faith (2003), Reaching the Interactive Customer: Integrated Services for the Digital World. Cambridge, UK: Cambridge University Press.
