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Customer Relationship Management: In B2C Markets,Often Less is More

California Management Review

Impact Factor: 6.1 / 5-Year Impact Factor: 11.1

Journal Homepage Submission guidelines

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Research article

First published online April, 2002

Customer Relationship Management: In B2C Markets,Often Less is More

Volume 44, Issue 3

https://doi.org/10.2307/41166134

Abstract

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