Abstract
Digital Rights Management (DRM) is an approach to combine new business models with technical protection measures in order to increase revenues made with digital content. Most current approaches are not secure enough, too restrictive or even both. This article describes possible scenarios for the future of DRM using a simple model, the “tilting bottle model”. We come to the conclusion that the solution can only be found in a balanced DRM system considering the needs of both the customers and the right holders.