Abstract
To demonstrate the relationship between design and emotional development for kids, this article offers an initial approach about the definition and historical aspects of emotion in product development, citing the main authors of this issue. Based the field research conducted with children from 2 to 6 years of age, was also describes the basic ideas of Piaget in the child psychology and pre-operational stage (age group studied) and the significance of children’s toys from the perspective of Vigostsky. Using this theoretical framework and results of field research, we can infer some emotional design as advocated by the producers of positive affect on humans and its relationship with the child’s development and choices of their toys.