Abstract
This article is about the risk behavior adopted by pedestrians at crosswalks with traffic light equipment. It was observed that many pedestrians take risk to cross the Presidente Vargas Avenue. This avenue is located in downtown in Rio de Janeiro city, Brazil, and has a heavy vehicular traffic and intense pedestrian flow. Many pedestrians cross the four lanes of avenue dangerously disobeying the traffic light indications. To conduct this research about pedestrian’s behavior at crosswalks, a model known as Communication-Human Information Processing Model - C-HIP Model was used. Investigating the stages by C-HIP model perspective, using methods and techniques for each stage, enabled to identify which factors can contribute to pedestrians to disobey traffic signs and adopt a risky behavior in pedestrian crossing.