An Updated Overview of Research Published in Sport Marketing Quarterly (2012 to 2022): A Tri-Method Approach

Abstract

This article had two primary goals. The first goal was to update the previous study regarding the content analysis of Sport Marketing Quarterly (SMQ) by Peetz and Reams (2011). The second aim was to compare the prior review results by adding an in-depth analysis focusing on unique aspects by integrating three methods. Two hundred and seven articles published between 2012 and 2022 in SMQ were analyzed using bibliometric and content analysis and the paradigm funnel. The conceptual structure map of keywords is expressive of four clusters, while the co-citation analysis points to three. Media consumption, motives, social media, fan engagement, ticket sales, and brand management are some niche and emerging topics that may be discussed and noticed. In addition, satisfaction and corporate social responsibility are trending topics in SMQ. Last, this study offers a snapshot of the gaps, which outlines future directions for sport marketing studies in SMQ.

Keywords

bibliometric analysis content analysis intellectual structure paradigm funnel science mapping

Get full access to this article

View all access options for this article.

References

Abeza

, O'Reilly

, & Nadeau

(2014). Sport communication: A multidimensional assessment of the field's development. International Journal of Sport Communication, 7(3), 289–316.

Abeza

, O'Reilly

, Dottori

, Séguin

, & Nzindukiyimana

(2015). Mixed methods research in sport marketing. International Journal of Multiple Research Approaches, 9(1), 40–56.

Aiken

, Sukhdial

, Kahle

, & Downing

J. A.

(2015). Linking fan values and sponsorship effectiveness: The case of old school values. Sport Marketing Quarterly, 24(1), 56–66.

Aiken

K. D.

, Sukhdial

, Campbell

R. M.

, & Kent

(2020). Investigating sport fan attitudes toward tanking: The role of values-based connections. Sport Marketing Quarterly, 29(4), 256–268.

Alon

A. T.

, & Shuv-Ami

(2021). Applying the customer-centric model to the investigation of brand communities of professional sports teams. Sport Marketing Quarterly, 30(3), 220–234.

Ambrose

S. C.

, & Schnitzlein

(2017). What makes for the best rivalries in individual sports and how can marketers capitalize on them? Sport Marketing Quarterly, 26(4), 223–234.

Aria

, & Cuccurullo

(2017). bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959–975.

Aria

, & Cuccurullo

(2020). Science mapping analysis with bibliometrix R-package: An example. bibliometrix. https://biblio-metrix.org/documents/bibliometrix_Report.html

Arnull

L. G.

, Kapilashrami

, & Sampson

(2021). Visualizing patterns and gaps in transgender sexual and reproductive health: A bibliometric and content analysis of literature (1990-2020). International Journal of Transgender Health, 1–16.

10.

Asada

, & Ko

Y. J.

(2019). perceived influence of word-of-mouth recommendation on sport-watching behavior: A gender difference perspective. Sport Marketing Quarterly, 28(3), 135–147.

11.

Australian Business Dean Council. (2021). ABDC journal quality list. https://abdc.edu.au/abdc-journal-quality-list/

12.

Baker

H. K.

, Kumar

, & Pattnaik

(2020). Research constituents, intellectual structure, and collaboration pattern in the journal of forecasting: A bibliometric analysis. Journal of Forecasting, 1–26.

13.

Ballouli

, & Bennett

(2014). New (sound) waves in sport marketing: Do semantic differences in analogous music impact shopping behaviors of sport consumers? Sport Marketing Quarterly, 23(2), 59–72.

14.

Ballouli

, Trail

G. T.

, Koesters

T. C.

, & Bernthal

M. J.

(2016). Differential effects of motives and points of attachment on conative loyalty of Formula 1 Grand U.S. Prix attendees. Sport Marketing Quarterly, 25(3), 166–181.

15.

Ben

(2015). An examination of fantasy sport participation motives and substitution versus attendance intention. Sport Marketing Quarterly, 24(2), 120–133.

16.

Ben

, Fink

J. S.

, & Trail

G. T.

(2015). An examination of constraints and motivators as predictors of sport media consumption substitution intention. Sport Marketing Quarterly, 24(3), 183–197.

17.

Benckendorff

, & Zehrer

(2013). A network analysis of tourism research. Annals of Tourism Research, 43, 121–149.

18.

Bennett

(2017). Building a strong new media brand: The case of TexAgs.com. Sport Marketing Quarterly, 26(3), 153–167.

19.

Bernthal

M. J.

, Koesters

, Ballouli

, & Brown

M. T.

(2015). Motivations and fan engagement related to professional bass fishing spectatorship. Sport Marketing Quarterly, 24(1), 6–18.

20.

Bernthal

, Ballouli

, & Nugent

(2022). Toward a better understanding of parent versus local team branding in Minor League Baseball. Sport Marketing Quarterly, 31(1), 3–15.

21.

Berthon

, Nairn

, & Money

(2003). Trough the paradigm funnel: A conceptual tool for literature analysis. Marketing Education Review, 13(2), 55–66.

22.

Biscaia

, & Rocha

(2018). Sponsorship of the 2016 Rio Olympic Games: An empirical examination of the reactions to local sponsors and rival brands. Sport Marketing Quarterly, 27(3), 180–196.

23.

Biscaia

, Correia

, Ross

, Rosado

A. F.

, & Maroco

(2013). Spectator-based brand equity in professional soccer. Sport Marketing Quarterly, 22(1), 20–32.

24.

Bredikhina

, Sveinson

, & Kunkel

(2022). Athlete interrupted: Exploration of athletes’ personal brand management in times of crisis. Sport Marketing Quarterly, 31(3), 212–227.

25.

Brison

N. T.

, Pickett

A. C.

, & Brown

K. M.

(2020). Losing weight with Charles and Dan: Examining potential liability for endorser claims in weight loss advertisements. Sport Marketing Quarterly, 29(2), 134–147.

26.

Brown

, Bennett

, & Ballouli

(2016). Examining the effects of advertisement setting and actor race on African Americans’ intentions to consume baseball. Sport Marketing Quarterly, 25(3), 139–151.

27.

Brown

, Abduljabbar

, Englund

, & Treen

(2018). Twenty-five years and counting: An analysis of the Journal of Strategic Marketing. Journal of Strategic Marketing, 26(2), 125–139.

28.

Brownlee

, Greenwell

T. C.

, & Moorman

(2018). An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario. Sport Marketing Quarterly, 27(3), 145–153.

29.

Buning

R. J.

, & Walker

(2016). Differentiating mass participant sport event consumers: Traditional versus non-traditional events. Sport Marketing Quarterly, 25(1), 47–58.

30.

Burton

, Snyder

, & McKelvey

(2018). The evolution of media reporting of ambush marketing. Sport Marketing Quarterly, 27(1), 18–30.

31.

Byon

K. K.

, Salge

C. A. D.

, Baker

T. A.

, & Jones

C. W.

(2020). Team identification and negotiation: A mediated-moderation model of constraints, motivation, and sport consumption. Sport Marketing Quarterly, 29(4), 282–295.

32.

Calabuig-Moreno

, Gonzalez-Serrano

M. H.

, Alonso-Dos-Santos

, & Gómez-Tafalla

(2021). Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: A bibliometric and content analysis. Knowledge Management Research & Practice, 19(1), 65–83.

33.

Carlson

B. D.

, & Donavan

D. T.

(2017). Be like Mike: The role of social identification in athlete endorsements. Sport Marketing Quarterly, 26(3), 176–191.

34.

Chang

M. J.

, Connaughton

D. P.

, Ju

, Kim

, & Kang

J. H.

(2019). The impact of self-continuity on fans’ pride and word-of-mouth recommendations: The moderating effects of team performance and social responsibility associations. Sport Marketing Quarterly, 28(1), 20–33.

35.

Chang

M. J.

, Kang

J. H.

, Ko

Y. J.

, & Connaughton

D. P.

(2017). The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation. Sport Marketing Quarterly, 26(1), 31–41.

36.

Chan-Olmsted

, & Kwak

D. H.

(2020). Fantasy sport usage and multiplatform sport media consumption behaviors. Sport Marketing Quarterly, 29(3), 204–214.

37.

Chan-Olmsted

, & Xiao

(2019). Smart sports fans: Factors influencing sport consumption on smartphones. Sport Marketing Quarterly, 28(4), 181–194.

38.

Chen

C. Y.

, & Lin

Y. H.

(2021). Comparison between various corporate social responsibility initiatives based on spectators’ attitudes and attendance intention for a professional baseball franchise. Sport Marketing Quarterly, 30(2), 85–94.

39.

Chen

C. Y.

, Lin

Y. H.

, & Chang

W. M.

(2013). Impulsive purchasing behavior for professional sports team-licensed merchandise: From the perspective of group effects. Sport Marketing Quarterly, 22(2), 83–91.

40.

Choi

, Greenwell

T. C.

, Hums

M. A.

, & Hambrick

M. E.

(2019). Understanding consumer behaviors in virtual golf: Differences in leisure constraints. Sport Marketing Quarterly, 28(1), 46–57.

41.

Cianfrone

B. A.

, Zhang

, Pitts

, & Byon

K. K.

(2015). Identifying key market demand factors associated with high school basketball tournaments. Sport Marketing Quarterly, 24(2), 91–104.

42.

Ciomaga

(2013). Sport management: A bibliometric study on central themes and trends. European Sport Management Quarterly, 13(5), 557–578.

43.

Cobbs

, Sparks

, & Tyler

B. D.

(2017). Comparing rivalry effects across professional sports: National Football League fans exhibit most animosity. Sport Marketing Quarterly, 26(4), 235–246.

44.

Confente

(2015). Twenty-five years of word-of-mouth studies: A critical review of tourism research. International Journal of Tourism Research, 17(6), 613–624.

45.

Cottingham

, Gearity

, & Byon

(2013). A qualitative examination of disability sport executives’ perceptions of sport promotion and the acquisition of sponsors. Sport Marketing Quarterly, 22(2), 92–100.

46.

Cuccurullo

, Aria

, & Sarto

(2016). Foundations and trends in performance management: A twenty-five years bibliometric analysis in business and public administration domains. Scientometrics, 108(2), 595–611.

47.

Cunningham

G. B.

, & Melton

E. N.

(2014). Signals and cues: LGBT inclusive advertising and consumer attraction. Sport Marketing Quarterly, 23(1), 37–46.

48.

Dant

R. P.

, & Lapuka

I. I.

(2008). The journal of business-to-business marketing comes of age: Some postscripts. Journal of Business-to-Business Marketing, 15(2), 192–197.

49.

Danvila-del-Valle

, Estévez-Mendoza

, & Lara

F. J.

(2019). Human resources training: A bibliometric analysis. Journal of Business Research, 101, 627–636.

50.

Daugherty

, Djuric

, Li

, & Leckenby

(2017). Establishing a paradigm: A systematic analysis of interactive advertising research. Journal of Interactive Advertising, 17(1), 65–78.

51.

de la Hoz-Correa

, Muñoz-Leiva

, & Bakucz

(2018). Past themes and future trends in medical tourism research: A co-word analysis. Tourism Management, 65, 200–211.

52.

Dees

, Gay

, Popp

, & Jensen

J. A.

(2019). Assessing the impact of sponsor asset selection, intangible rights, and activation on sponsorship effectiveness. Sport Marketing Quarterly, 28(2), 91–101.

53.

Delia

, Katz

, & Armstrong

(2021). Understanding the lack of team identification research in women's sport. Sport Marketing Quarterly, 30(1), 58–68.

54.

Demirel

, Fink

, & McKelvey

(2018). An examination of employees’ response to sponsorship: The role of team identification. Sport Marketing Quarterly, 27(2), 67–81.

55.

Drayer

, Shapiro

S. L.

, & Dwyer

(2018). Worth the price of admission? The mediating effect of perceived value on ticket purchase intention. Sport Marketing Quarterly, 27(1), 44–57.

56.

Drayer

, Shapiro

S. L.

, & Lee

(2012). Dynamic ticket pricing in sport: An agenda for research and practice. Sport Marketing Quarterly, 21(3), 184–194.

57.

, McLeod

C. M.

, & James

J. D.

(2020). Brand environments and the emergence and change of awareness for new sports teams: A two-wave examination. Sport Marketing Quarterly, 29(1), 18–32.

58.

Durieux

, & Gevenois

P. A.

(2010). Bibliometric indicators: Quality measurements of scientific publication. Radiology, 255(2), 342–351.

59.

Dwyer

(2013). The impact of game outcomes on fantasy football participation and National Football League media consumption. Sport Marketing Quarterly, 22(1), 33–47.

60.

Dwyer

, Achen

R. M.

, & Lupinek

J. M.

(2016). Fantasy vs. reality: Exploring the BIRGing and CORFing behavior of fantasy football participants. Sport Marketing Quarterly, 25(3), 152–165.

61.

Dwyer

, Drayer

, & Shapiro

S. L.

(2013). Proceed to checkout? The impact of time in advanced ticket purchase decisions. Sport Marketing Quarterly, 22(3), 166–180.

62.

Dwyer

, Scola

, & Drayer

(2020). Exploring the explicit and implicit appeal of retro sport logos. Sport Marketing Quarterly, 29(4), 296–307.

63.

Eagleman

A. N.

, & Krohn

B. D.

(2012). Sponsorship awareness, attitudes, and purchase intentions of road race series participants. Sport Marketing Quarterly, 21(4), 210–220.

64.

Esen

, Bellibas

M. S.

, & Gumus

(2020). The evolution of leadership research in higher education for two decades (1995-2014): A bibliometric and content analysis. International Journal of Leadership in Education, 23(3), 259–273.

65.

Evans

, & Eddy

(2022). An examination of sponsor outcomes at different tiers of IndyCar sponsorship. Sport Marketing Quarterly, 31(2), 113–127.

66.

Fangfang

, & Guijie

(2020). Exploring the intellectual structure and evolution of 24 top business journals: A scientometric analysis. The Electronic Library, 38(3), 493–511.

67.

Farooq

(2021). Mapping the field of knowledge management: A bibliometric analysis using R. VINE Journal of Information and Knowledge Management Systems. (In print.) https://doi.org/10.1108/VJIKMS-06-2021-0089

68.

Finnegan

C. A.

, Aicher

T. J.

, & Block

R. A.

(2020). Repeat registrations of a running event: Applying customer base analysis. Sport Marketing Quarterly, 29(2), 94–108.

69.

Fi T Publishing. (2023, January 30). Mission statement. https://ft-publishing.com/journals/SMQ/sport-marketing-quarterly

70.

Garfield

(1994). Using the impact factor. Current Contents, 25(18), 1–3.

71.

Gholampour

, Gholampour

, & Noruzi

(2022). Research trend analysis of information science in France based on total, cited and uncited publications: A scientometric and altmetric analysis. Informology, 1(1), 7–26.

72.

Goksu

, Ozkaya

, & Gunduz

(2020). The content analysis and bibliometric mapping of CALL journal. Computer Assisted Language Learning, 1–31.

73.

Graeber

, & Scheinbaum

A. C.

(2022). If the cause fits, wear it: Jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing. Sport Marketing Quarterly, 31(3), 171–185.

74.

Greenhalgh

, & Drayer

(2020). An assessment of fans’ willingness to pay for team's environmental sustainability initiatives. Sport Marketing Quarterly, 29(2), 121–133.

75.

Greenhalgh

, & Greenwell

T. C.

(2013). What's in it for me? An investigation of North American professional niche sport sponsorship objectives. Sport Marketing Quarterly, 22(2), 101–112.

76.

Greenhalgh

, Dwyer

, & Le Crom

(2017). A case of multiple (brand) personalities: Expanding the methods of brand personality measurement in sport team contexts. Sport Marketing Quarterly, 26(1), 20–30.

77.

Greenhalgh

, Martin

, & Smith

(2021). Niche sport sponsorship: Providing the target market sponsors want? Sport Marketing Quarterly, 30(2), 111–121.

78.

Greenwell

T. C.

, Hancock

, Simmons

J. M.

, & Torn

(2015). The effects of gender and social roles on the marketing of combat sport. Sport Marketing Quarterly, 24(1), 19–29.

79.

Guzeller

C. O.

, & Celiker

(2019). Bibliometrical analysis of Asia Pacific journal of tourism research. Asia Pacific Journal of Tourism Research, 24(1), 108–120.

80.

Hattula

(2018). The link between brand equity and on-field performance in professional sports: An exploratory study. Sport Marketing Quarterly, 27(3), 154–166.

81.

Havard

C. T.

, Wann

D. L.

, & Ryan

T. D.

(2013). Investigating the impact of conference realignment on rivalry in intercollegiate athletics. Sport Marketing Quarterly, 22(4), 224–234.

82.

Hayduk

, & Walker

(2021). The effect of advertising on sales and brand equity in small sport businesses. Sport Marketing Quarterly, 30(3), 178–192.

83.

Hayduk

, & Walker

(2021). The effect of ownership marketing expertise on MLB attendance and digital consumption. Sport Marketing Quarterly, 30(1), 30–46.

84.

Hickman

T. M.

(2015). The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors’ share of wallet. Sport Marketing Quarterly, 24(3), 170–182.

85.

Hickman

T. M.

(2019). Nonprofit organizations as sponsors: An investigation of positive word of mouth and donation choice as a result of sponsorship. Sport Marketing Quarterly, 28(2), 102–114.

86.

Hickman

T. M.

(2020). An inquiry into the effectiveness of an in-game sponsorship activation experience on sponsorship awareness and share of wallet. Sport Marketing Quarterly, 29(4), 243–255.

87.

Hota

P. K.

, Subramanian

, & Narayanamurthy

(2020). Mapping the intellectual structure of social entrepreneurship research: A citation/co-citation analysis. Journal of Business Ethics, 166(1), 89–114.

88.

Huettermann

, & Kunkel

(2022). The influence of non-transactional fan engagement on merchandise consumption. Sport Marketing Quarterly, 31(1), 48–61.

89.

Hur

, Lim

C. H.

, Won

D. C.

, & Kwon

S. Y.

(2018). Types of brand transgressions and consumers’ moral reasoning strategies on an endorser. Sport Marketing Quarterly, 27(4), 275–286.

90.

Hwang

, Yang

, Williams

A. S.

, & Pedersen

P. M.

(2020). A gratification model of sport team mobile application usage. Sport Marketing Quarterly, 29(3), 163–176.

91.

Hwang

Y. J.

, & Ballouli

(2021). Developing and validating a venue stimuli-local image ft scale. Sport Marketing Quarterly, 30(4), 289–304.

92.

James

J. D.

, Delia

E. B.

, & Wann

D. L. L.

(2019). “No” is not “low”: Improving the assessment of sport team identification. Sport Marketing Quarterly, 28(1), 34–45.

93.

Jang

, & Byon

(2021). Investigation of esports playing intention formation: The moderating impact of gender. Sport Marketing Quarterly, 30(3), 193–206.

94.

Jang

, Lee

J. S.

, & Wann

D. L. L.

(2021). Delay effect of sport media consumption on sport consumers’ subjective well-being: Moderating role of team identification. Sport Marketing Quarterly, 30(4), 305–314.

95.

Jang

, Lee

J. S.

, Cho

, & Lee

J. H.

(2020). “I still support my favorite team”: The effects of an athlete's transgression and post-response strategy using visual cues on in-group bias. Sport Marketing Quarterly, 29(2), 148–159.

96.

Jensen

J. A.

, & Turner

B. A.

(2017). Advances in sport sponsorship revenue forecasting: An event history analysis approach. Sport Marketing Quarterly, 26(1), 6–19.

97.

Jensen

J. A.

, Greenwell

T. C.

, Coleman

, Stitsinger

, & Andrew

(2018). From BIRFing to BIRGing: A 10-year study of the psychology of Cubs fans. Sport Marketing Quarterly, 27(4), 236–249.

98.

Jeong

, & Tran

(2014). Detecting pod position effects in the context of multi-segment sport programs: Implications from four Super Bowl broadcasts. Sport Marketing Quarterly, 23(1), 5–16.

99.

Jones

C. W.

, Byon

K. K.

, & Huang

H. Y.

(2019). Service quality, perceived value, and fan engagement: Case of Shanghai Formula One racing. Sport Marketing Quarterly, 28(2), 63–76.

100.

Jordan

J. S.

, Brandon-Lai

, Sato

, Kent

, & Funk

D. C.

(2014). The impact of fan identification and notification on survey response and data quality. Sport Marketing Quarterly, 23(1), 27–36.

101.

Journal Citation Reports. (2021). https://jcr.clarivate.com/jcr-jp/journal-profle?journal=SPORT%20MARKET%20Q&-year=2021&fromPage=%2Fjcr%2Fhome

102.

Kang

, & Matsuoka

(2022). The impact of CSR-CSI domain overlap on attitude toward the sponsor. Sport Marketing Quarterly, 31(1), 33–47.

103.

Karafil

A. Y.

, & Akgül

M. H.

(2021). Bibliometric analysis of sports marketing-related articles on the web of science database. Tür-kiye Spor Bilimleri Dergisi, 5(1), 33–44.

104.

Karg

, McDonald

, & Schoenberg

(2015). The immediate impact of coach succession events on season ticket holder attitudes. Sport Marketing Quarterly, 24(1), 30–42.

105.

Keaton

S. A.

, Watanabe

N. M.

, & Gearhart

C. C.

(2015). A comparison of college football and NASCAR consumer profiles: Identity formation and spectatorship motivation. Sport Marketing Quarterly, 24(1), 43–55.

106.

Keaton

S. A.

, Watanabe

N. M.

, & Gearhart

C. C.

(2015). A comparison of college football and NASCAR consumer profiles: Identity formation and spectatorship motivation. Sport Marketing Quarterly, 24(1), 43–55.

107.

Kelly

S. J.

, Ireland

, Mangan

, & Williamson

(2016). It works two ways: Impacts of sponsorship alliance upon sport and sponsor image. Sport Marketing Quarterly, 25(4), 241–259.

108.

Kemper

, & Breuer

(2015). What factors determine the fans’ willingness to pay for Bundesliga tickets? An analysis of ticket sales in the secondary market using data from ebay.de. Sport Marketing Quarterly, 24(3), 142–158.

109.

Kennedy

, Kunkel

, & Funk

D. C.

(2021). Using predictive analytics to measure effectiveness of social media engagement: A digital measurement perspective. Sport Marketing Quarterly, 30(4), 265–277.

110.

Kim

A. C. H.

, Chelladurai

, & Kim

Y. K.

(2015). Scholarly thrusts in the Journal of Sport Management: Citation analysis. Global Sport Business Journal, 3(1), 1–23.

111.

Kim

, & Heere

(2012). Consumers from emerging markets: Perceptions and attitudes toward global sporting brands. Sport Marketing Quarterly, 21(1), 19–31.

112.

Kim

, Ko

Y. J.

, Lee

J. S.

, & Sato

(2020). The effect of attribution on athlete scandals: Consumer responses toward scandalized athletes and endorsements. Sport Marketing Quarterly, 29(4), 269–281.

113.

Kim

H. M.

, Song

W. K.

, & Lee

(2021). How sports sponsorship influences a sponsor's financial performance: A case study from the Korea Baseball Organization. Sport Marketing Quarterly, 30(4), 315–327.

114.

Kim

, Park

, Lim

, & Chang

(2020). The influence of personal tendencies, situational power state, and social exclusion on distinctive consumption choice. Sport Marketing Quarterly, 29(3), 215–227.

115.

Kim

, Kang

J. H.

, & Kim

Y. K.

(2014). Impact of mega sport events on destination image and country image. Sport Marketing Quarterly, 23(3), 161–175.

116.

Kim

K. A.

, & Byon

K. K.

(2020). The dark side of spectator behavior: Effects of spectator dysfunctional behavior on anger, rumination, and revisit intention. Sport Marketing Quarterly, 29(3), 228–240.

117.

Kim

K. Y.

, & Drayer

(2021). Better together? Examining the impact of official secondary ticketing partnerships on consumers’ attitudes and behaviors. Sport Marketing Quarterly, 30(4), 278–288.

118.

Kim

, Kim

, & Lee

(2019). Motivation for giving to NCAA Division II athletics. Sport Marketing Quarterly, 28(2), 77–90.

119.

Kim

, Kim

, Cho

, & Yim

(2019). The impact of mega sporting events on host country's destination images: The cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships. Sport Marketing Quarterly, 28(3), 148–164.

120.

Kim

, Lee

, & Lee

(2021). sequential effects of indirect, direct, and virtual sport experiences on consumer learning. Sport Marketing Quarterly, 30(3), 235–246.

121.

Kim

, Magnusen

, Kim

, & Lee

H. W.

(2019). Meta-analytic review of sport consumption: Factors affecting attendance to sporting events. Sport Marketing Quarterly, 28(3), 117–134.

122.

Y. J.

, Rhee

Y. C.

, Kim

Y. K.

, & Kim

(2014). Perceived corporate social responsibility and donor behavior in college athletics: The mediating effects of trust and commitment. Sport Marketing Quarterly, 23(2), 73–85.

123.

Koo

G. Y.

, Ruihley

B. J.

, & Dittmore

S. W.

(2012). Impact of perceived on-field performance on sport celebrity source credibility. Sport Marketing Quarterly, 21(3), 147–158.

124.

Koo

S. K.

, Byon

K. K.

, & Baker

T. A.

(2014). Integrating event image, satisfaction, and behavioral intention: Small-scale marathon event. Sport Marketing Quarterly, 23(3), 127–137.

125.

Kota

R. W.

, Reid

, James

J. D.

, & Kim

A. C. H.

(2019). Development and assessment of a scale to measure daily fantasy sport motives. Sport Marketing Quarterly, 28(1), 5–19.

126.

Kumar

, Sureka

, & Vashishtha

(2020). The Journal of Heritage Tourism: A bibliometric overview since its inception. Journal of Heritage Tourism, 15(4), 365–380.

127.

Kunkel

, & Biscaia

(2020). Sport brands: Brand relationships and consumer behavior. Sport Marketing Quarterly, 29(1), 3–17.

128.

Kunkel

, Karg

, & McDonald

(2022). The utility of a single-item self-perception fandom measure for sport consumer segmentation and predicting behavior. Sport Marketing Quarterly, 31(2), 141–156.

129.

Kwon

, & Kwak

D. H.

(2014). Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context: A multidimensional consumer value approach. Sport Marketing Quarterly, 23(2), 100–114.

130.

Lacey

, & Kennett-Hensel

(2016). How expectations and perceptions of corporate social responsibility impact NBA fan relationships. Sport Marketing Quarterly, 25(1), 21–33.

131.

Larkin

(2015). An examination of fantasy sport participation motives and substitution versus attendance intention. Sport Marketing Quarterly, 24(2), 120–133.

132.

Larkin

, Spalding

, & Ahn

(2020). Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions. Sport Marketing Quarterly, 29(3), 189–203.

133.

Lawrence

H. J.

, Contorno

R. T.

, & Steffek

(2013). Selling premium seating in today's sport marketplace. Sport Marketing Quarterly, 22(1), 9–19.

134.

Lee

, & Kahle

(2016). The linguistics of social media: Communication of emotions and values in sport. Sport Marketing Quarterly, 25(4), 201–211.

135.

Lee

, Bang

, & Lee

(2013). Regaining fans’ trust after negative incidents: Fit between responses and nature of incidents. Sport Marketing Quarterly, 22(4), 235–245.

136.

Lee

H. W.

, Gipson

, & Barnhill

(2017). Experience of spectator flow and perceived stadium atmosphere: Moderating role of team identification. Sport Marketing Quarterly, 26(2), 87–98.

137.

Lee

J. L.

, Won

, & Farr

D. G.

(2020). Sport brand positioning strategies and position-congruity on financial performance. Sport Marketing Quarterly, 29(2), 109–120.

138.

Lee

J. S.

, & Kang

J. H.

(2015). Effects of sport event satisfaction on team identification and revisit intent. Sport Marketing Quarterly, 24(4), 225–234.

139.

Lee

, Lim

C. H.

, Yeo

I. S.

, & Pedersen

P. M.

(2015). The marketing of an international match in Asia: The effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior. Sport Marketing Quarterly, 24(4), 235–245.

140.

Lee

, Potter

R. F.

, Lim

C. H.

, & Pedersen

P. M.

(2018). The effectiveness of advertising embedded in televised sport programming: How team performance influences deformation. Sport Marketing Quarterly, 27(4), 221–235.

141.

Lee

(2021). The influence of second screen multitasking on sponsorship effects. Sport Marketing Quarterly, 30(1), 47–57.

142.

Lee

, & Heere

(2018). Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior. Sport Marketing Quarterly, 27(2), 82–92.

143.

Lee

, Brownlee

, Kim

, & Lee

(2017). Ticket sales outsourcing performance measures using balanced scorecard and analytic hierarchy process combined model. Sport Marketing Quarterly, 26(2), 110–120.

144.

Lee

, Heere

, & Chung

K. S.

(2013). Which senses matter more? The impact of our senses on team identity and team loyalty. Sport Marketing Quarterly, 22(4), 203–213.

145.

Leung

X. Y.

, Sun

, & Bai

(2017). Bibliometrics of social media research: A co-citation and coword analysis. International Journal of Hospitality Management, 66, 35–45.

146.

Levin

, Cobbs

, Beasley

, & Manolis

(2013). Ad nauseam? Sports fans’ acceptance of commercial messages during televised sporting events. Sport Marketing Quarterly, 22(4), 123–128.

147.

, Scott

, Sharpe

, Stokowski

, & Zhong

(2022). Patriot, expert, or complainer? Exploring how athletes express themselves at Olympic Games’ press conferences. Sport Marketing Quarterly, 31(3), 228–238.

148.

Liu

, Chen

, Hong

, Liu

, & You

(2020). Mapping knowledge structure and research trends of emergency evacuation studies. Safety Science, 121, 348–361.

149.

Lobpries

, Bennett

, & Brison

(2018). How

perform is not enough: Exploring branding barriers faced by elite female athletes. Sport Marketing Quarterly, 27(1), 5–17.

150.

Lombard

, Snyder-Duch

, & Bracken

C. C.

(2010). Practical resources for assessing and reporting intercoder reliability in content analysis research projects. http://matthewlombard.com/reliability/

151.

Lopez

, Kim

K. Y.

, Drayer

, & Jordan

J. S.

(2021). A run for their money: Examining changes in runners’ event-related expenditures. Sport Marketing Quarterly, 30(3), 207–219. https://doi.org/10.32731/SMQ.303.0921.04

152.

Lough

N. L.

(2011). Past editors’ retrospective: Twenty years of Sport Marketing Quarterly. Sport Marketing Quarterly, 20(4), 203.

153.

Lough

N. L.

(2012). Editor's note. Sport Marketing Quarterly, 21, 204–205.

154.

Lough

N. L.

, & Brann

M. L.

(2011). Sport Marketing Quarterly's top 20 in 20 years. Sport Marketing Quarterly, 20(4), 219.

155.

Lough

N. L.

, Pharr

J. R.

, & Geurin

(2016). I am bolder: A social cognitive examination of road race participant behavior. Sport Marketing Quarterly, 25(2), 90–102.

156.

Lough

N. L.

, Pharr

J. R.

, & Owen

J. O.

(2014). Runner identity and sponsorship: Evaluating the rock ‘n’ roll marathon. Sport Marketing Quarterly, 23(4), 198–207.

157.

S. C.

, & Kaplanidou

(2021). How corporate social responsibility and social identities lead to corporate brand equity: An evaluation in the context of sport teams as brand extensions. Sport Marketing Quarterly, 30(1), 16–29.

158.

Macintosh

, Nadeau

, Seguin

, O'Reilly

, Bradish

C. L.

, & Legg

(2012). The role of mega-sports event interest in sponsorship and ambush marketing attitudes. Sport Marketing Quarterly, 21(1), 43–52.

159.

MacPhail

, Khoza

, Abler

, & Ranganathan

(2016). Process guidelines for establishing intercoder reliability in qualitative studies. Qualitative Research, 16(2), 198–212.

160.

Maggon

(2022). A bibliometric analysis of Journal of Relationship Marketing (2002-2019). Journal of Relationship Marketing, 1–28.

161.

Mahan

III , Drayer

, & Sparvero

(2012). Gambling and fantasy: An examination of the influence of money on fan attitudes and behaviors. Sport Marketing Quarterly, 21(3), 159–169.

162.

Maldonado-Erazo

C. P.

, Durán-Sánchez

, Álvarez-García

, & Del Río

M. D. L. C.

(2019). Sports sponsorship: Scientific coverage in academic journals. Journal of Entrepreneurship and Public Policy.

163.

Mamo

, Agyemang

K. J. A.

, & Andrew

D. P. S.

(2021). Types of CSR initiatives and fans’ social outcomes: The case of professional sport organizations. Sport Marketing Quarterly, 30(2), 146–160.

164.

Marquez

, Cianfrone

B. A.

, & Shapiro

S. L.

(2022). All-inclusive v. partitioned pricing in sports: The effects of pricing format on ticket purchasers’ response. Sport Marketing Quarterly, 31(1), 16–32.

165.

Martin

D. S.

, Townsend

K. M.

, Wang

, & Deshpande

(2019). Corporate sponsorship in college football: An fMRI study measuring the effectiveness of corporate branding across rival teams. Sport Marketing Quarterly, 28(4), 209–221.

166.

Mayer

K. C.

, Morse

A. L.

, & De Schriver

(2017). Intercollegiate football and luxury suites: An investigation of factors related to price. Sport Marketing Quarterly, 26(2), 75–86.

167.

McHugh

M. L.

(2012). Interrater reliability: The kappa statistic. Biochemia Medica, 22(3), 276–282.

168.

McKelvey

, Sandler

, & Snyder

(2012). Sport participant attitudes toward ambush marketing: An exploratory study of ING New York City Marathon runners. Sport Marketing Quarterly, 21(1), 7–18.

169.

McLeod

C. M.

(2021). Athlete-centric employer branding during rival leagues’ market entry. Sport Marketing Quarterly, 30(4), 249–264.

170.

Mercado

H. U.

, & Bernthal

M. J.

(2016). Hispanic subcultural sport socialization: An initial investigation. Sport Marketing Quarterly, 25(2), 103–114.

171.

Min

(2022). Exploring the structural relationships between service quality, perceived value, satisfaction, and loyalty in nonprofit sport clubs: Empirical evidence from Germany. Sport Marketing Quarterly, 31(3), 198–211.

172.

Moradi

, Ehsani

, Safari

, & Hosseini

R. N. S.

(2022). Developing an integrated model for the competitiveness of sports tourism destinations. Journal of Destination Marketing & Management, 26, 100743.

173.

Mudrick

, & Fink

(2022). Cut from the same cloth: An examination of attachment to college football coaches. Sport Marketing Quarterly, 31(1), 76–85.

174.

Mumcu

, & Lough

(2017). Are fans proud of the WNBA's ‘Pride’ campaign? Sport Marketing Quarterly, 26(1), 42–54.

175.

Nairn

, Berthon

, & Money

(2007). Learning from giants-exploring, classifying and analysing existing knowledge on market research. International Journal of Market Research, 49(2), 257–274.

176.

Naraine

(2019). Follower segments within and across the social media networks of major professional sport organizations. Sport Marketing Quarterly, 28(4), 222–233.

177.

Naraine

M. L.

, Bakhsh

J. T.

, & Wanless

(2022). The impact of sponsorship on social media engagement: A longitudinal examination of professional sport teams. Sport Marketing Quarterly, 31(3), 239–252.

178.

Nawaz

, Aslam

, & Saeed

H. A.

(2020). A bibliometric analysis of International Journal of Sports Marketing & Sponsorship. International Journal of Business and Psychology, 2(1), 45–60.

179.

Nichols

B. S.

, & Gardner

(2017). Corporate reputation and cause-related marketing in professional sports: The case of Devon still and the Cincinnati Bengals. Sport Marketing Quarterly, 26(3), 168–175.

180.

Nichols

B. S.

, Cobbs

, & Raska

(2016). Featuring the hometown team in cause-related sports marketing: A cautionary tale for league-wide advertising campaigns. Sport Marketing Quarterly, 25(4), 212–225.

181.

Ninomiya

(2015). Price elasticity of ticket demand in the professional basketball league in Japan: A case study of simulating ticket purchase rates using conjoint analysis. Sport Marketing Quarterly, 24(4), 246–257.

182.

Pang

, & Zhang

(2019). Achieving environmental sustainability in manufacture: A 28-year bibliometric cartography of green manufacturing research. Journal of Cleaner Production, 233, 84–99.

183.

Park

, & Inou

(2018). The impact of brand-event ft in virtual advertising on sport television viewers’ brand attitudes. Sport Marketing Quarterly, 27(4), 250–263.

184.

Parker

H. M.

, & Fink

J. S.

(2012). Arrest record or openly gay: The impact of athletes’ personal lives on endorser effectiveness. Sport Marketing Quarterly, 21(2), 70–79.

185.

Parker

H. M.

, Mudrick

M. T.

, & Fink

J. S.

(2018). The impact of gender expression on female athlete endorser effectiveness. Sport Marketing Quarterly, 27(4), 264–274.

186.

Paul

R. J.

, & Weinbach

A. P.

(2013). Determinants of dynamic pricing premiums in Major League Baseball. Sport Marketing Quarterly, 22(3), 152–165.

187.

Pedersen

P. M.

, & Pitts

B. G.

(2001). Investigating the body of knowledge in sport management: A content analysis of the Sport Marketing Quarterly. The Chronicle of Physical Education in Higher Education, 12(3), 8–9, 22–23.

188.

Pedersen

, Parks

J. B.

, Quarterman

, & Thibault

(2011). Contemporary sport management (4th ed.). Human Kinetics.

189.

Peetz

T. B.

, & Reams

(2011). A content analysis of Sport Marketing Quarterly: 1992–2011. Sport Marketing Quarterly, 20(4), 209–218.

190.

Pei

, Peng

, Gu

, Zhou

, & Ruan

(2019). Research trends of acupuncture therapy on insomnia in two decades (from 1999 to 2018): A bibliometric analysis. BMC Complementary and Alternative Medicine, 19(1), 1–9.

191.

Pharr

J. R.

, & Lough

N. L.

(2012). Differentiation of social marketing and cause-related marketing in US professional sport. Sport Marketing Quarterly, 21(2), 91–103.

192.

Pickering

, Grignon

, Steven

, Guitart

, & Byrne

(2015). Publishing not perishing: How research students transition from novice to knowledgeable using systematic quantitative literature reviews. Studies in Higher Education, 40(10), 1756–1769.

193.

Pitts

B. G.

(2002). Examining sport management scholarship: An historical view of the Sport Marketing Quarterly. Sport Marketing Quarterly, 11(2), 84–92.

194.

Pitts

B. G.

(2016). Examining the sport management literature: Content analysis of the International Journal of Sport Management. International Journal of Sport Management, 17(2), 1–21.

195.

Pitts

B. G.

, & Mahony

D. F.

(1997). Identification of resources used in the development of content in masters level sport management courses in American and Canadian Programs. Annual Conference of the North American Society for Sport Management, San Antonio, TX.

196.

Pitts

B. G.

, Danylchuk

, & Quarterman

(2014). A content analysis of the European Sport Management Quarterly and its predecessor the European Journal for Sport Management: 1984-2012. Choregia: Sport Management International Journal, 10(2), 45–72.

197.

Pitts

B. G.

, & Pedersen

P. M.

(2005). Examining the body of scholarship in sport management: A content analysis of the Journal of Sport Management. The Sport Management and Other Related Topics (SMART) Journal, 2(1), 33–52.

198.

Pizzo

A. D.

, Baker

B. J.

, Na

, Lee

M. A.

, Kim

, & Funk

D. C.

(2018). eSport vs. sport: A comparison of spectator motives. Sport Marketing Quarterly, 27(2), 108–123.

199.

Popp

, De Schriver

, McEvoy

, & Diehl

M. A.

(2016). A valuation analysis of corporate naming rights for collegiate sport venues. Sport Marketing Quarterly, 25(1), 7–20.

200.

Popp

, Harrolle

, & Wells

J. E.

(2019). How Major League teams hire entry-level ticket sales representatives: A qualitative analysis. Sport Marketing Quarterly, 28(3), 165–176.

201.

Popp

, Simmons

, & McEvoy

C. D.

(2017). Sport ticket sales training: Perceived effectiveness and impact on ticket sales results. Sport Marketing Quarterly, 26(2), 99–109.

202.

Popp

, Simmons

, Shapiro

S. L.

, Greenwell

T. C.

, & McEvoy

C. D.

(2020). An analysis of attributes impacting consumer online sport ticket purchases in a dual market environment. Sport Marketing Quarterly, 29(3), 177–188.

203.

Prayag

, & Grivel

(2014). Motivation, satisfaction, and behavioral intentions: Segmenting youth participants at the Interamnia World Cup 2012. Sport Marketing Quarterly, 23(3), 148–160.

204.

Pritchard

M. P.

, & Burton

(2014). Ethical failures in sport business: Directions for research. Sport Marketing Quarterly, 23(2), 86–99.

205.

Pronschinske

, Groza

M. D.

, & Walker

(2012). Attracting Facebook ‘fans’: The importance of authenticity and engagement as a social networking strategy for professional sport teams. Sport Marketing Quarterly, 21(4), 221–231.

206.

Quarterman

, Pitts

B. G.

, Jackson

, Kim

, & Kim

(2005). Statistical data analysis techniques employed in Sport Marketing Quarterly: 1992–2004. Sport Marketing Quarterly, 14(4), 227–238.

207.

Read

G. L.

, Kim

, Lee

Y. I.

, Sun

, Seo

, & Brown

K. A.

(2022). Publicity about athlete endorsers affects responses to ads via motivational activation. Sport Marketing Quarterly, 31(2), 101–112.

208.

Reams

, & Eddy

(2017). The impact of rivalry antecedents on mediated demand for an individual sport. Sport Marketing Quarterly, 26(4), 247–260.

209.

Reams

, Eddy

, & Cork

B. C.

(2015). Points of attachment and sponsorship outcomes in an individual sport. Sport Marketing Quarterly, 24(3), 159–169.

210.

Reifurth

K. R. N.

, Bernthal

M. J.

, Ballouli

, & Collins

(2019). Nonlocal fandom: Effects of geographic distance, geographic identity, and local competition on team identification. Sport Marketing Quarterly, 28(4), 195–208.

211.

Rishe

, Sanders

, Reese

, & Mondello

(2016). A heterogeneous analysis of secondary market transactions for college football bowl games. Sport Marketing Quarterly, 25(2), 115–127.

212.

Rocha

, & Wyse

(2020). Host country brand image and political consumerism: The case of Russia 2018 FIFA World Cup. Sport Marketing Quarterly, 29(1), 62–76.

213.

Rodrigue

, Abeza

, Seguin

, & MacIntosh

(2021). Branding a professional sport team that reenters the same marketplace: Stakeholders’ perspectives. Sport Marketing Quarterly, 30(1), 3–15.

214.

Ruihley

B. J.

, & Greenwell

T. C.

(2012). Understanding the league sport participation experience utilizing the critical incident technique. Sport Marketing Quarterly, 21(1), 32–42.

215.

Ruihley

B. J.

, Billings

A. C.

, & Rae

(2014). As time goes by: Deciphering the fantasy sport playing teenager. Sport Marketing Quarterly, 23(4), 187–197.

216.

Rundio

, Heere

, & Newland

(2014). Cause-related versus non-cause-related sport events: Differentiating endurance events through a comparison of athletes’ motives. Sport Marketing Quarterly, 23(1), 17–26.

217.

Samanta

, Rautaray

, & Swain

D. K.

(2022). Intellectual structure and pattern of publication in the International Journal of Innovation Science: A bibliometric study. International Journal of Innovation Science, (ahead-of-print). https://doi.org/10.1108/IJIS-06-2021-0103

218.

Sassenberg

(2015). Effects of sport celebrity transgressions: An exploratory study. Sport Marketing Quarterly, 24(2), 78–90.

219.

Scheinbaum

A. C.

, & Lacey

(2013). Fit matters? Asymmetrical impact of effectiveness for sponsors and event marketers. Sport Marketing Quarterly, 22(2), 71–82.

220.

Schmidt

S. H.

, Shreffler

M. B.

, Hambrick

M. E.

, & Gordon

B. S.

(2018). an experimental examination of activist type and effort on brand image and purchase intentions. Sport Marketing Quarterly, 27(1), 31–43.

221.

Schneiders

, & Rocha

(2022). Technology innovations and consumption of Formula 1 as a tv sport product. Sport Marketing Quarterly, 31(3), 186–197.

222.

Scimago. (2021). Sport Marketing Quarterly. https://www.scimagojr.com/journalsearch.php?q=21100827834&tip=sid&clean=0

223.

Scola

, & Gordon

B. S.

(2018). A conceptual framework for retro marketing in sport. Sport Marketing Quarterly, 27(3), 197–210.

224.

Scopus. (2021). Sources. Elsevier B. V. https://www.scopus.com/sourceid/21100827834

225.

Shapiro

S. L.

(2018). Note from the editor. Sport Marketing Quarterly, 27, 217.

226.

Shapiro

S. L.

, Drayer

, & Dwyer

(2016). Examining consumer perceptions of demand-based ticket pricing in sport. Sport Marketing Quarterly, 25(1), 34–46.

227.

Shapiro

S. L.

, Dwyer

, & Drayer

(2016). Examining the role of price fairness in sport consumer ticket purchase decisions. Sport Marketing Quarterly, 25(4), 227–240.

228.

Sharma

, Singh

, Tamang

, Singh

A. K.

, & Singh

A. K.

(2021). Journal of Teaching in Travel & Tourism: A bibliometric analysis. Journal of Teaching in Travel & Tourism, 21(2), 155–176.

229.

Shilbury

(2011a). A bibliometric analysis of four sport management journals. Sport Management Review, 14(4), 434–452.

230.

Shilbury

(2011b). A bibliometric study of citations to sport management and marketing journals. Journal of Sport Management, 25(5), 423–444.

231.

Simmons

, Popp

, & Greenwell

T. C.

(2021). Declining student attendance at college sporting events: Testing the relative influence of constraints. Sport Marketing Quarterly, 30(2), 122–134.

232.

Singh

, Sibi

P. S.

, & Sharma

(2022). Journal of Ecotourism: A bibliometric analysis. Journal of Ecotourism, 21(1), 37–53.

233.

Slavich

M. A.

, Rufer

, & Greenhalgh

G. P.

(2018). Can concessions take you out to the ballpark? An investigation of concessions motivation. Sport Marketing Quarterly, 27(3), 167–179.

234.

Soler-Costa

, Moreno-Guerrero

A. J.

, López-Belmonte

, & Marín-Marín

J. A.

(2021). Co-word analysis and academic performance of the term TPACK in web of science. Sustainability, 13(3), 1481.

235.

Statz

K. M.

, Delia

E. B.

, & Gordon

B. S.

(2022). Identification in sport and religion: Exploring the overlap between two group identities. Sport Marketing Quarterly, 31(2), 89–100.

236.

Stinson

J. L.

, Marquardt

, & Chandley

(2012). An empirical examination of university intercollegiate athletic expenditures. Sport Marketing Quarterly, 21(2), 104–114.

237.

Strandberg

, Nath

, Hemmatdar

, & Jahwash

(2018). Tourism research in the new millennium: A bibliometric review of literature in tourism and hospitality research. Tourism and Hospitality Research, 18(3), 269–285.

238.

Y. R.

, Baker

B. J.

, Doyle

J. P.

, & Kunkel

(2020). The rise of an athlete brand: Factors influencing the social media following of athletes. Sport Marketing Quarterly, 29(1), 33–46.

239.

Sweileh

W. M.

(2018). Research trends on human trafficking: A bibliometric analysis using Scopus database. Globalization and Health, 14(1), 1–12.

240.

Taniyev

, & Gordon

B. S.

(2022). Lead by example: An exploration of the athlete brand as a role model. Sport Marketing Quarterly, 31(1), 62–75.

241.

Theodorakis

N. D.

, Wann

D. L.

, & Weaver

(2012). An antecedent model of team identification in the context of professional soccer. Sport Marketing Quarterly, 21(2), 80–90.

242.

Titlebaum

, Lawrence

, Moberg

, & Ramos

(2013). Fortune 100 companies: Insight into premium seating ownership. Sport Marketing Quarterly, 22(1), 48–58.

243.

Tyler

B. D.

, Morehead

C. A.

, Cobbs

, & De Schriver

T. D.

(2017). What is rivalry? Old and new approaches to specifying rivalry in demand estimations of spectator sports. Sport Marketing Quarterly, 26(4), 204–222.

244.

Uhlman

B. T.

, & Trail

G. T.

(2012). An analysis of the motivators of Seattle Sounders FC season ticket holders: A case study. Sport Marketing Quarterly, 21(4), 243–252.

245.

Walker

, Hodge

, & Bennett

(2017). The freeloader effect: Examining the influence of engagement and attitudes in a virtual fan community. Sport Marketing Quarterly, 26(3), 130–139.

246.

Walsh

, & Lee

(2012). Development of a brand extension decision-making model for professional sport teams. Sport Marketing Quarterly, 21(4), 232–242.

247.

Walsh

, Chien

C. I. J.

, & Ross

S. D.

(2012). Sport teams as brand extensions: A case of Taiwanese baseball. Sport Marketing Quarterly, 21(3), 138–146.

248.

Walsh

, Clavio

, Lovell

M. D.

, & Blaszka

(2013). Differences in event brand personality between social media users and non-users. Sport Marketing Quarterly, 22(4), 214–223.

249.

Walsh

, Hwang

, Lim

C. H.

, & Pedersen

P. M.

(2015). Examining the use of professional sport teams as a brand extension strategy in Korean Professional Baseball. Sport Marketing Quarterly, 24(4), 214–224.

250.

Wang

J. J.

, Pifer

N. D.

, Scremin

, & Zhang

J. J.

(2020). Modeling environmental antecedents of online word-of-mouth on team social media: A perspective of information value. Sport Marketing Quarterly, 29(2), 79–93.

251.

Wang

, Braunstein-Minkove

J. R.

, Baker

T. A.

, Li

, & Zhang

J. J.

(2020). Self-branding through NFL team fanship: Fans’ desired self-image and its implications for branding practices. Sport Marketing Quarterly, 29(1), 47–61.

252.

Watanabe

N. M.

, Soebbing

B. P.

, & Wicker

(2013). Examining the impact of the StubHub agreement on price dispersion in Major League Baseball. Sport Marketing Quarterly, 22(3), 129–137.

253.

Wear

, Heere

, & Clopton

(2016). Are they wearing their pride on their sleeve? Examining the impact of team and university identification upon brand equity. Sport Marketing Quarterly, 25(2), 79–89.

254.

Wear

, Naraine

M. L.

, & Bakhsh

(2022). It's about time: A longitudinal examination of attitudes and brand associations of a women's professional sport team. Sport Marketing Quarterly, 31(2), 128–140.

255.

Webber

J. M.

, Kitzinger

, Runte

J. K.

, Smith

C. M.

, & Mascari

J. B.

(2017). Traumatology trends: A content analysis of three counseling journals from 1994 to 2014. Journal of Counseling & Development, 95(3), 249–259.

256.

Weiner

J. F.

, Greenwell

T. C.

, & Shreffler

M. B.

(2021). An examination of relationship selling effectiveness in NCAA Division I ticket sales. Sport Marketing Quarterly, 30(2), 135–145.

257.

Weiner

, & Dwyer

(2017). A new player in the game: Examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users. Sport Marketing Quarterly, 26(3), 140–152.

258.

Wilder

E. I.

, & Walters

W. H.

(2021). Using conventional bibliographic databases for social science research: Web of Science and Scopus are not the only options. Scholarly Assessment Reports, 3(1), 1–17.

259.

Williams

, Son

, Walsh

, & Park

(2021). The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation. Sport Marketing Quarterly, 30(1), 69–81.

260.

Witkemper

, Lim

C. H.

, & Waldburger

(2012). Social media and sports marketing: Examining the motivations and constraints of Twitter users. Sport Marketing Quarterly, 21(3), 170–183.

261.

Won

, & Shapiro

S. L.

(2021). An examination of partitioned pricing and the influence of culture and familiarity on sport consumer behavior. Sport Marketing Quarterly, 30(3), 163–177.

262.

D. G.

, & Chalip

(2013). Expected price and user image for branded and co-branded sports apparel. Sport Marketing Quarterly, 22(3), 138–151.

263.

Y. T.

, Wu

Y. F.

, Cheng

C. F.

, & Chen

M. Y.

(2022). NBA fan behavior: The effects of personality on NBA fandom and stickiness in purchasing related products. Sport Marketing Quarterly, 31(2), 157–167.

264.

Xing

, Chalip

, & Green

B. C.

(2014). Marketing a social experience: How celebration of subculture leads to social spending during a sport event. Sport Marketing Quarterly, 23(3), 138–147.

265.

Yihua

, Meng

, Farrukh

, Raza

, & Alam

(2022). Twelve years of research in The International Journal of Islamic and Middle Eastern Finance and Management: A bibliometric analysis. International Journal of Islamic and Middle Eastern Finance and Management, (ahead-of-print). https://doi/org/10.1108/IMEFM-03-2020-0134

266.

Yim

B. H.

, & Byon

K. K.

(2018). The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations: moderating effect of identification with the team. Sport Marketing Quarterly, 27(2), 93–107.

267.

Yoshida

, Gordon

B. S.

, Nakazawa

, & Yoshioka

(2021). An integrated model for stadium atmosphere and stadium attachment: An empirical test in two baseball stadium contexts. Sport Marketing Quarterly, 30(2), 95–110.

268.

Yoshida

, Gordon

, Heere

, & James

J. D.

(2015). Fan community identification: An empirical examination of its outcomes in Japanese professional sport. Sport Marketing Quarterly, 24(2), 105–119.

269.

Zhou

Y. L.

, & Tainsky

(2017). Enhanced brand credibility of American athletes with international teammates. Sport Marketing Quarterly, 26(2), 63–74.

270.

Ziaee

, & Ferdowsi

(2020). A systematic review of Iranian research in the field of geotourism studies. Geoheritage, 12(4), 1–13.