American Behavioral Scientist

These items are selected and annotated by the staff of The American Behavioral Scientist in a periodic search of 360 journals and reviews, including nearly 100 published outside the United States. Books and pamphlets are selected for NEW STUDIES from the total output of American commercial, governmental, and non-profit publishers; as well as leading English and Continental publishing houses. Items selected for special emphasis are boxed.

"Humanistically viewed, technology is not an end in itself but a means to an end, the end being determined by man." So says Admiral Rickover in this speech which he gave at George town University's Symposium on Cybernetics and Society, November, 1964.

A more volatile Sweden of 200 years ago incites Dr. Karin Dovring, an atavist from Urbana, to criticize current methodology of communication, especially the famed "semantic differential." This, says Dovring, represents the initial mistake of old Swedish orthodoxy in seeking heresy by first qualitative, then in primitive quantitative content analysis of sermons; only finally was a terms-in-context method evolved and it might well be employed today.

SOCIOLOGISTS AT WORK, by Robert N. Bellah, Peter M. Blau, James S. Coleman, Melville Dalton, James A. Davis, Reneé C. Fox, Blanche Geer, Herbert H. Hyman, Seymour M. Lipset, David Riesman, Stanley H. Udy, Jr., Jeanne Watson, and Charles R. Wright. Edited by Phillip E. Hammond.*