Murdock and White (1969) have argued that in cross-cultural hypothesis
tests where the variables measured are not focused (pinpointed in space and
time to a single local community), we cannot assume functional relation
ships between those variables. Since most of the published cross-cultural
studies do not report focusing, Murdock and White cast doubt on the find
ings of a few hundred studies. I argue that focusing should be used to
increase data quality, but that a lack of focus only increases the amount
of random measurement error, which tends to lower correlations. Therefore,
if focusing is not applied and a significant correlation is found, it means
that the actual association is probably even higher than the one found.
This was tested by coding two variables, once with and once without a
temporal focus. Both correlations were statistically significant, but the time-
focused correlation was 23 percent higher. The test was then repeated on a
second sample, drawn from a different universe, and similar results were
found. In this instance, the time-focused correlation was 13 percent higher.