California Management Review - Volume 9, Number 4

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Research article
Restricted accessResearch articleFirst published July, 1967pp. 3-16
The Soviet Educational and Research Revolution: Implications for Management Development
Barry Richman
Research article
Restricted accessResearch articleFirst published July, 1967pp. 17-26
Defense Systems Management: The 375 Series
Edward J. Morrison
Research article
Restricted accessResearch articleFirst published July, 1967pp. 27-34
Copper Prices: A Case Study of Guidepost Policy
Robert C. BlattbergTimothy W. McGuire
Research article
Restricted accessResearch articleFirst published July, 1967pp. 35-42
Methods of Estimating Consumer Preference Distributions
Ralph L. Day
Research article
Restricted accessResearch articleFirst published July, 1967pp. 43-50
The FTC—Large Quality Store Advertising and the Small Retailer
Roger Dickinson
Research article
Restricted accessResearch articleFirst published July, 1967pp. 51-58
An Analytical Approach to the Concept of Image
Ben M. Enis
Research article
Restricted accessResearch articleFirst published July, 1967pp. 59-70
Information Flow and Decentralized Decision Making in Marketing
Gerald Albaum
Research article
Restricted accessResearch articleFirst published July, 1967pp. 71-78
Recent Developments in the Savings and Loan Industry
Eugene F. Brigham
Research article
Restricted accessResearch articleFirst published July, 1967pp. 79-84
The Revolutionary American Businessman
Richard N. Farmer
Research article
Restricted accessResearch articleFirst published July, 1967pp. 85-90
Problems of Managing Industrial Research
Robert L. Hershey
Research article
Restricted accessResearch articleFirst published July, 1967pp. 91-93
Organizational Personages— Or is it Really a Square World?
J. Hobbit

Volume 9, Issue 4, July 1967