OtherAvailable accessOtherFirst published April, 2012pp. 4-8Factors Influencing the Performance of a Retail Outlet: A Supply Chain Perspective Kaushik Paul, Harsh PurohitPreview abstractPDFAbstract
OtherAvailable accessOtherFirst published April, 2012pp. 9-16Closure of Enterprise Under Chapter V-B of ID Act - 1947: A Review Girish BalasubramanianPreview abstractPDFAbstract
Case reportAvailable accessCase reportFirst published April, 2012pp. 17-20PRINTART Offset : People Issue in Family Owned Business Vidya M. IyerPreview abstractPDFAbstract
Book reviewAvailable accessBook reviewFirst published April, 2012pp. 21-21Book Reviews Swanand DeodharPreview abstractPDFAbstract
Book reviewAvailable accessBook reviewFirst published April, 2012pp. 22-24Book Reviews Neha SuriPreview abstractPDFAbstract
Book reviewAvailable accessBook reviewFirst published April, 2012pp. 25-27Book Reviews Meeta Das GuptaPreview abstractPDFAbstract
Book reviewAvailable accessBook reviewFirst published April, 2012pp. 28-30Book Reviews Kalpana ChauhanPreview abstractPDFAbstract
Book reviewAvailable accessBook reviewFirst published April, 2012pp. 31-32Book Reviews Neha SuriPreview abstractPDFAbstract
Research articleAvailable accessResearch articleFirst published April, 2012pp. 33-41Consumer Ethnocentrism and Preference for Foreign Products in India Amanpreet Kang, Mamta MohanPreview abstractPDFAbstract
Research articleAvailable accessResearch articleFirst published April, 2012pp. 42-50Internal Marketing: A Strategy for Knowledge Sharing Praveen Kumar, Anupam Saxena, Rajen GuptaPreview abstractPDFAbstract
Research articleAvailable accessResearch articleFirst published April, 2012pp. 51-58Techniques for Brand Image Measurement and Examining and Developing Brand Traits Makarand UpadhyayaPreview abstractPDFAbstract
Research articleAvailable accessResearch articleFirst published April, 2012pp. 59-68Impact of Kids Endorsement on the Buying Behavior of their Parents Garima Malik, Ch. Abhinav GupthaPreview abstractPDFAbstract
EditorialAvailable accessEditorialFirst published April, 2012pp. i-iEditorial Preview abstractPDFAbstract