Research articleRestricted accessResearch articleFirst published January, 1985pp. 1-16Ethics in Retailing: Perceptions of Retail Salespeople Alan J. Dubinsky, Michael LevyPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1985pp. 17-31Segmentation Analysis of Domestic Airline Passenger Markets Edward R. Bruning, Mary L. Kovacic, Larry E. OberdickPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1985pp. 32-46General Retail Patronage Loyalty as a Determinant of Consumer Outshopping Behavior George C. Hozier, Donald E. StemPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1985pp. 47-61Product Effort and Promotion Effort Hypotheses: An Empirical Investigation P. Rajan VaradarajanPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1985pp. 62-74Are Generics Buyers Deal-Prone? On a Relationship Between Generics Purchase and Deal-Proneness Ken KonoPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1985pp. 75-90Identification and Classification of Problems Associated With Evaluating Social Marketing Efforts Paul J. Hensel, Alan J. DubinskyPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1985pp. 91-103Family Decision Making Decision Dominance Structure Analysis - An Extension Robert M. CosenzaPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1985pp. 104-121A Conceptualization of the Consumer Behavior Discipline M. Joseph SirgyPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1985pp. 122-142An Analysis of the Temporal Stability and Structural Reliability of Metric Conjoint Analysis Procedures R. Kenneth TeasPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1985pp. 143-159Strategic Adaptations to Price Controls: The Case of Indian Drug Industry Venkatakrishna V. Bellur, Radharao Chaganti, Rajeswararao Chaganti , [...]View AllPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1985pp. 160-170Ethics in Industrial Selling: How Product and Service Salespeople Compare Alan J. Dubinsky, Thomas N. Ingram, William RudeliusPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1985pp. 171-187Single and Multiple Person Household Shoppers: A Focus on Grocery Store Selection Criteria and Grocery Shopping Attitudes and Behavior Hazel F. Ezell, Giselle D. RussellPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1985pp. i-iFrom the Editor Irene LangePreview abstractGet AccessAbstract