International Journal of Business Communication

Louisiana State University uses closed circuit television for master teaching by specialist-professors to large groups of students, for apprentice or practice teaching, and for training in the use of television as a communication medium.

This -₇rticle contains guidelines for research that were presented to the ABCA Board of Directors by the Research Committee of the Association for 1969-71. The editors of the Journal feel that a number of the specific topics recommended here may prove to be useful areas of investigation for our members in the next several years.

Widely used in teaching business communication but rarely discussed in its literature, the case method is here described philosophically and historically and its applications to our field clearly implied.

Report writing teachers will be interested in this critique of a study (the Bundy Report) to determine whether New York City schools should be decentralized. The author traced the steps of the Ford Foundation research group and found their work erroneous, biased, and distorted, yet decentralization came about in 1970. This article is reprinted with permission from Marketing Review, May, 1969.