Extant theory in corporate sustainability highlights challenges in coordinating organizational action to “fit” the complex functioning of ecological systems. Our qualitative study shows how a certification organization in the U.S. wine industry developed and enacted a “bridging capacity,” through which it tailored program standards to cultivate members’ attention to ecological issues within and across spatial and temporal scales. Drawing on data covering a 25-year period, we uncover three mechanisms associated with this bridging capacity:
Research article
Systems Approaches for Corporate Sustainability: How a Certification Program Can Develop and Enact a Bridging Capacity
Abstract