Organization

Digital media are pervasive, ubiquitous and mundane constituents of organization. Organized life relies on, and is propelled by, technologies that store, transmit and process data and are based on networked computation. How can we understand and explore the fundamental mediatedness of organization? This article contextualizes and introduces the special issue on ‘The organizational powers of (digital) media’ by staging an encounter between organization theory and media theory. In provoking investigations of the power and effects of technological mediation in its many guises, not least in regard to digital or computational media, this encounter ushers in a ‘medial thought’ of organization.

The concept of ‘media’ can provide an anchor point for developing organizational theories about information and communication technologies, materiality, communication, and organizational change. However, to date, organizational research often takes the meaning of the term media for granted. This article therefore explores various conceptions of media, outlining how such theories can be used for advancing the conception of media in organizational research. Using three ideal-typical branches of conceptions of media, we explore key concerns regarding media in existing literature outside of organizational research. First, the culture and power branch problematizes how cultural practices and power structures are inscribed through media; second, the technology and infrastructure branch emphasizes the inherent ‘eigenlogik’ of media technology; and third, the process and change branch explores how existing economic and aesthetic conventions in media persist over time. Using organizational media in general and enterprise social media in particular we discuss how each of these three ideal-typical branches offer pathways for organizational research. Specifically we argue for shifting the use of the term media beyond merely describing tools for communication as media theories offer insights for understanding the long-term consequences of materiality and ontological co-constitution within sociomaterial assemblages.

Artificial intelligence can provide organizations with prescriptive options for decision-making. Based on the notions of algorithmic decision-making and user involvement, we assess the role of artificial intelligence in workplace decisions. Using a case study on the implementation and use of cognitive software in a telecommunications company, we address how actors can become distanced from or remain involved in decision-making. Our results show that humans are increasingly detached from decision-making spatially as well as temporally and in terms of rational distancing and cognitive displacement. At the same time, they remain attached to decision-making because of accidental and infrastructural proximity, imposed engagement, and affective adhesion. When human and algorithmic intelligence become unbalanced in regard to humans’ attachment to decision-making, three performative effects result: deferred decisions, workarounds, and (data) manipulations. We conceptualize the user interface that presents decisions to humans as a mediator between human detachment and attachment and, thus, between algorithmic and humans’ decisions. These findings contrast the traditional view of automated media as diminishing user involvement and have useful implications for research on artificial intelligence and algorithmic decision-making in organizations.

We argue technology and organization are inherently spatial phenomenon. We conceptualize this conjunction as atmosphere: a gathering of mood, human practice, material and environmental conditions, and values that has sufficient coherence and distinction to constitute a distinct interior. Atmospheres, however, are not entirely stable and present: the interior is porous to outside influence, and the interior is never wholly ordered. We show this through the study of digitally mediated architectural design practice. We find the technological mediation of atmospheres is constituted in sensory and affective spatial arrangements, and not in rationally calculated configurations of assets and goals. An atmosphere is inherently aesthetic. This allows us to gesture toward a definition of organization as technologically mediated spatial struggle to reconcile interior coherence with outward exposure.

This article explores the presence of noise in processes of communication and organisation in social movements. While the concept of noise has always had a role in discussions of communication, it is in light of the influence and use of social media that it comes to the fore as crucial in terms of how we understand communication. Rather than being a factor that interferes with effective communication, we will argue that noise is in fact inseparable from the experience of receiving information and organising through social media. Furthermore, the emergence of different ‘nuances’ of noise tells us something about different dynamics of self-organisation via social media. This article analyses the online forms of organisation of the 15M movement and the experiences of Dutch radical left activists to inform a better appreciation of the radical potential of a certain variant of noise: pink noise.

Through a study of the so-called GamerGate controversy, this article argues that a new dynamic of affective intensification is currently instating itself in the digital organization of not only highly collaborative industries, such as that of gaming, but of society as such. This dynamic may best be understood and conceptualized through reconsiderations of the notions of affective economies and affective labour. The affective constitution of digital organization is a process of affective intensification that not only works like an economy but is directly productive of economic value, and not only involves human emotionality but technological affectivity as well. Guided by the notions of assemblage, affordance and agency, the article offers a conceptual framework for studying affective intensification in and as socio-technical processes of value production.