This article develops a sociological understanding of consumer resilience across three national contexts during a prolonged, global health crisis – COVID-19. We asked 112 individuals from the UK, China and Malaysia to diarise their consumption during the initial lockdowns of 2020. We found that when social subjects were confronted with material, socio-relational and symbolic restrictions, two types of anxieties emerged –
Research article
Consumer Anxiety and Coping in COVID Times: Towards a Sociological Understanding of Consumer Resilience
Abstract

