The management of cultural heritage is crucial for optimizing natural, archaeological and cultural resources for tourism development. This study focuses on evaluating Uchuraccay (a village in Peru) residents’ perceptions of this relationship. A survey of 520 respondents examined tangible and intangible heritage aspects, alongside tourism’s environmental, social and economic dimensions. Findings reveal challenges: 38.65% feel that tangible heritage lacks appreciation due to limited public awareness, insufficient conservation funding and limited promotion. Additionally, 40.96% believe that intangible heritage suffers from inadequate management and preservation policies. These insights underscore the necessity for cultural heritage assessments to enhance economic growth through targeted tourism strategies.
The effective management of cultural heritage plays a critical role in optimizing natural, archaeological and cultural resources for sustainable tourism development. This study examines residents’ perceptions in Uchuraccay, a rural village in Peru, regarding the relationship between cultural heritage management and tourism outcomes. Understanding local perspectives is particularly relevant for designing inclusive and context-sensitive tourism strategies that contribute to regional development. A quantitative approach was adopted through a structured survey administered to 520 residents. The instrument evaluated perceptions of both tangible and intangible cultural heritage, as well as tourism’s environmental, social and economic impacts. The analysis reveals significant perceived gaps in heritage management. Specifically, 38.65% of respondents indicated that tangible heritage is insufficiently valued, mainly due to limited public awareness, inadequate conservation funding and weak promotional efforts. Likewise, 40.96% of participants expressed concern that intangible heritage suffers from deficient management frameworks and the absence of robust preservation policies. These findings highlight structural and institutional challenges that may hinder the effective use of cultural heritage as a driver of sustainable tourism. The results suggest the urgent need for comprehensive cultural heritage assessment mechanisms that integrate community participation, strengthen conservation investment and improve heritage promotion strategies. From a managerial perspective, aligning heritage management with tourism planning can enhance local economic opportunities while safeguarding cultural identity. The study contributes to the tourism and heritage management literature by providing empirical evidence from a rural Latin American context, emphasizing the importance of resident-centred approaches. It also offers practical implications for policymakers and tourism planners seeking to leverage cultural assets responsibly. Future research may explore longitudinal impacts and comparative cases to deepen understanding of heritage-driven tourism development in similar communities.
