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1-2 of 2 results for Swait and Louviere test

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Select article: Taste or Scale? Methodological Approach to Health Preferences Comparison across Groups

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Research article

First published 2026

Taste or Scale? Methodological Approach to Health Preferences Comparison across Groups

Solomon Tarfasa Faro

Medical Decision Making

Select article: Assessing the Validity of Brand Equity Constructs

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Research article

First published February, 2012

Assessing the Validity of Brand Equity Constructs

Con Menictas, Paul Z. Wang, Jordan J. Louviere

Australasian Marketing Journal

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