Search results: Sage Journals

Available accessResearch articleFirst published June, 2015

Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

Mahsa Akbari

Global Business Review

Available accessResearch articleFirst published June, 2016

Pragya Keshari, Sangeeta Jain

Paradigm: A Management Research Journal

Open accessResearch articleFirst published July, 2026

Xuebin Qin, Shuyang Sun, Yuting Shi [...]

Sage Open

Available accessResearch articleFirst published August, 2016

Alok Kumar, Pramod Pathak

Global Business Review

Open accessResearch articleFirst published January, 2024

Dong Jenn Yang

Sage Open

Available accessResearch articleFirst published 2026

Shengru Ren, Sheng Bi

Communication & Sport

Available accessResearch articleFirst published December, 2023

Jiansheng Tang, Heming Gong, Xuemei Bian [...]

Nonprofit and Voluntary Sector Quarterly

Available accessResearch articleFirst published November, 2012

Hyojin Kim, Chunsik Lee

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Available accessResearch articleFirst published September, 2021

Murooj Yousef, Timo Dietrich, Geraldine Torrisi

Social Marketing Quarterly

Open accessResearch articleFirst published April, 2020

Ruta Ruzeviciute, Bernadette Kamleitner, Dipayan Biswas

Journal of Marketing Research