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1-2 of 2 results for brand backstory

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Select article: The Brand Backstory and the Strategic Performance of Transparency

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Research article

First published 2026

The Brand Backstory and the Strategic Performance of Transparency

Cristel Antonia Russell, Anne Hamby, Stephanie Feiereisen [...]

Journal of Marketing

Select article: Platens from the Past: Yugonostalgia and the UNIS-tbm Typewriter

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Research article

First published August, 2025

Platens from the Past: Yugonostalgia and the UNIS-tbm Typewriter

Kristen R. Ghodsee

East European Politics and Societies

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