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Select article: Love is in the … Rare? Investigating Brand Love Prevalence and its Link With Behavioural Loyalty Across Multiple Product Categories

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Research article

First published 2026

Love is in the … Rare? Investigating Brand Love Prevalence and its Link With Behavioural Loyalty Across Multiple Product Categories

Jordan Blaine White, Steve Bellman, Virginia Beal [...]

International Journal of Market Research

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