Search results: Sage Journals

Available accessResearch articleFirst published December, 2016

How users shape markets

Debbie Harrison, Hans Kjellberg

Marketing Theory

Available accessResearch articleFirst published 2026

Linda D. Peters, Jaqueline Pels, Mariia Syväri [...]

Marketing Theory

Available accessResearch articleFirst published September, 2019

Jonathan J. Baker, Kaj Storbacka, Roderick J. Brodie

Marketing Theory

Open accessResearch articleFirst published March, 2026

Jonathan J. Baker, Suvi Nenonen

Journal of Macromarketing

Available accessResearch articleFirst published September, 2023

Karim Ben-Slimane, Lilia Fessi

International Journal of Market Research

Available accessResearch articleFirst published March, 2016

Vivien Blanchet, Colette Depeyre

Journal of Macromarketing

Open accessResearch articleFirst published 2026

Carl Yngfalk, Staffan Furusten

Marketing Theory

Available accessResearch articleFirst published 2026

Denise Conroy, Amy Errmann, Ivy Gan [...]

Journal of Macromarketing

Open accessResearch articleFirst published August, 2025

Gediminas Lipnickas, Carolin Plewa, Jodie Conduit [...]

Australasian Marketing Journal

Open accessResearch articleFirst published June, 2024

Léna Pellandini-Simányi

Marketing Theory