Search results: Sage Journals

Available accessResearch articleFirst published October, 2008

To Innovate or Imitate? Entry Strategy and the Role of Market Research

Elie Ofek, Ozge Turut

Journal of Marketing Research

Available accessResearch articleFirst published March, 2018

George F. Watson, Scott Weaven, Helen Perkins [...]

Journal of International Marketing

Available accessResearch articleFirst published March, 2026

Simone Bianco, Florian J. Zach, Manisha Singal

Journal of Hospitality & Tourism Research

Available accessResearch articleFirst published September, 2003

Rajshekhar G. Javalgi, Robert F. Wright

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Available accessResearch articleFirst published May, 2026

Simone Bianco

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published February, 1994

Fernando Robles

Journal of Interactive Marketing

Available accessResearch articleFirst published March, 2019

Peachayanant Lorvoralak, Winai Wongsurawat

Asian Journal of Management Cases

Available accessResearch articleFirst published November, 2025

Theresa Eckert, Stefan Hüsig, Claudia Doblinger

Journal of Service Research

Available accessResearch articleFirst published September, 2014

Anna Marie Dyhr Ulrich, Svend Hollensen, Britta Boyd

Global Business Review

Available accessResearch articleFirst published September, 2007

Enrique Claver, Laura Rienda, Diego Quer

Journal of General Management