Search results: Sage Journals

Available accessResearch articleFirst published September, 2011

Brand Loyalty Intention among Members of a Virtual Brand Community: The Dual Role of Commitment

Karine Raïes, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (English Edition)

Available accessResearch articleFirst published February, 2020

Lluís Garay Tamajón, Soledad Morales Pérez

Journal of Hospitality & Tourism Research

Available accessResearch articleFirst published November, 2025

Manel Azzabi, Hajer Ben Lallouna Hafsia

Journal of Creating Value

Available accessResearch articleFirst published March, 2020

Lluís Garay, Soledad Morales

Tourist Studies

Available accessOtherFirst published March, 2009

Matthew W. Ragas, Marilyn S. Roberts

Journalism & Mass Communication Quarterly

Available accessResearch articleFirst published August, 2019

Christina A. Kuchmaner, Jennifer Wiggins, Pamela E. Grimm

Journal of Interactive Marketing

Open accessResearch articleFirst published August, 2024

Carla Ferraro, Sean Sands, Vlad Demsar [...]

Australasian Marketing Journal

Open accessResearch articleFirst published April, 2025

Yiwei Zhao, Wonjun Chung

Sage Open

Open accessResearch articleFirst published October, 2017

Jesús Gutiérrez-Cillán, Carmen Camarero-Izquierdo, Rebeca San José-Cabezudo

BRQ Business Research Quarterly

Open accessResearch articleFirst published April, 2026

Hui-ming Deanna Wang, Yinxing Li, Hui Yang

Sage Open