Conference Abstracts

Andreasen A. R. (1985). “Backward” market research. Harvard Business Review, 63, 176–182.

Balch G. I. Sutton S. M. (1995). Putting the first audience first: Conducting useful evaluation for a risk-related government agency. Risk Analysis, 15, 163–168.

Balch G. I. Sutton S. M. (1997). Keep me posted: A plea for practical evaluation. In Goldberg M. Fishbein M. Middlestadt S. E. (Eds.), Social marketing: Theoretical and practical perspectives (pp. 61–74). Hillsdale, NJ: Lawrence Erlbaum.

Green L. W. Kreuter M. W. (1991). Health promotion planning: An educational and environmental approach.Mountain View, CA: Mayfield.

Levitt T. (1960). Marketing myopia. Harvard Business Review, 38, 45–56.

Patton M. Q. (1986). Utilization-focused evaluation (2nd ed.). Beverly Hills, CA: SAGE Publications.

Sutton S. M. Balch G. I. Lefebvre R. C. (1995). Strategic questions for consumer based health communications. Public Health Reports, 110, 725–733.

Wholey J. S. Newcomer K. E. (1989). Improving government performance.San Francisco: Jossey-Bass.

Andreasen A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment.San Francisco: Jossey-Bass.

Fox K. F. A. Kotler P. (1980–1981). Reducing cigarette smoking: An opportunity for social marketing?Journal of Health Care Marketing, 1(1), 8–17.

Goldberg M. E. (1994, February 19). Social marketing: Are we fiddling while Rome burns? Presidential Address. Society for Consumer Psychology..

Hastings G. B. Haywood A. (1991). Social marketing and communication in health promotion. Health Promotion International, 6(2), 135–145.

Hastings G. B. Hughes K. Lawther S. Lowry R. J. (1998). The role of the public in water fluoridation: Public health champions or anti-fluoridation freedom fighters?British Dental Journal, 184(1), 39–41.

Hastings G. B. Ryan H. Teer P. Mackintosh A. M. (1994, October). Cigarette advertising and children's smoking: Why Reg was withdrawn. British Medical Journal, 309, 933–937.

Hynd S. W. (1990). Do decision-makers have the capacity to make the strategies work?World Health Forum, 11, 155–164.

Ling J. C. Franklin B. A. K. Undsteadt J. F. Gearon S. A. N. (1992). Social marketing: Its place in public health. Annual Review of Public Health, 13, 341–362.

Maibach E. W. Cotton D. (1995). Moving people to behavior change: A staged social cognitive approach to message design. In Maibach E. W. Parrott R. L. (Eds), Designing Health Messages (pp. 41–64). London: SAGE Publications.

Murray G. G. Douglas R. R. (1988). Social marketing in the alcohol policy arena. British Journal of Addiction, 83, 505–511.

Pollay R. W. Siddarth S. Siegal M. Haddix A. Merritt R. K. Giovino G. A. Erikson M. P. (1996, April). The last straw? Cigarette advertising and realized market shares among youths and adults, 1979–1993. Journal of Marketing, 60, 1–16.

Bracht N. (1990). Health promotion at the community level.Newbury Park, CA: SAGE Publications.

Bracht N. Kingsbury L. (1990). Community organization principles in health promotion: A 5-stage model. In Bracht N. (Ed), Health promotion at the community level (pp. 66–88). Newbury Park, CA: SAGE Publications.

Brownson R. C. Baker E. A. Novick L. F. (1999). Community-based prevention programs that work.Gaithersburg, MD: Aspen.

Butterfoss F. D. Goodman R. M. Wandersman A. (1993). Community coalitions for prevention and health promotion. Health Education Research, 8, 315–330.

Cornwall A. Jenkes R. (1995). What is participatory research?Social Science and Medicine, 41, 1667–1676.

Israel B. A. Schulz A. J. Parker E. A. Becker A. B. (1998). Key principles of community-based research. Annual Review of Public Health, 19, 173–202.

Mcwilliam C. L. Desai K. Greig B. (1997). Bridging town and gown: Building research partnerships between community-based professional providers and academia. Journal of Professional Nursing, 13(5), 307–315.

Middlestadt S. E. Schechter C. Peyton J. Tjugum B. (1997). Community involvement in health planning: Lessons learned from practicing social marketing in a context of community control, participation & ownership. In Goldberg M. E. Fishbein M. Middlestadt S. E. (Eds), Social marketing: Theoretical and practical perspectives (pp. 291–311). Mahwah, NJ: Lawrence Erlbaum.

Minkler M. Wallerstein N. (1997). Improving health through community organization and community building. In Glanz K. Lewis F. M. Rochlin L. (Eds), Health behavior and health education: Theory, research and practice (2nd ed.), (pp. 241–269). San Francisco: Jossey/Bass.

Park P. (1993). What is participatory research? A theoretical and methodological perspective. In Park P. Brydon-Miller M. Hall B. Jackson T. (Eds), Voices of change: Participatory research in the US and Canada (pp. 1–19). Westport, CT: Berger & Garvey.

Rothschild M. (1997). A historic perspective of social marketing. Journal of Health Communication, 2, 308–309.

The Dietary Guidelines Alliance. (1996). Reaching consumers with meaningful health messages: A handbook for nutrition and food communicators.Chicago: Author.

Eyler A. Baker E. Cromer L. King A. Brownson R. Donatelle R. (1996). Physical activity in minority women: A qualitative study. Unpublished manuscript.

Maibach E. Maxfield A. Ladin K. Slater M. (1996). Translating health psychology into effective health communication: The American healthstyles audience segmentation project. Journal of Health Psychology, 1(3), 261–277.

Martin S. Morrow J. Jackson A. (1998). Stages of physical activity readiness: A national survey. Manuscript submitted for publication.

Peter D. Hart Research Associates. (1994). American attitudes toward physical activity & fitness: A national survey. Unpublished report for the President's Council on Physical Fitness and Sports and the Sporting Goods Manufacturers Association.

U.S. Centers For Disease Control and Prevention. (1995). Healthy eating and physical activity: Focus group research with contemplators and preparers.Rockville, MD: Westat.

U.S. Centers For Disease Control and Prevention. (1997). Promoting moderate physical activity: Summary of findings and implications of concept testing focus group research.Rockville, MD: Westat.

U.S. Department Of Health and Human Services (Usdhhs). (1996). Physical activity and health: A report of the Surgeon General.Atlanta, GA: USDHHS, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion.

Bandura A. (1986). Social foundations of thought and action: A social cognitive approach.Englewood Cliffs, NJ: Prentice Hall.

Bandura A. (1991). Self-efficacy mechanism in physiological activation and health-promoting behavior. In Madden J. (Ed), Neurobiology of learning, emotion and affect (pp. 229–269). New York: Raven.

Gilbert G. G. Sawyer R. G. (1995). Health education: Creating strategies for school and community health.Sudbury, MA: Jones & Bartlett.

Green L. W. Kreuter M. W. (1999). Health promotion planning: An educational and ecological approach.Mountain View, CA: Mayfield.

Green L. W. Kreuter M. W. Deeds S. G. Partridge K. B. (1980). Health education planning: A diagnostic approach.Mountain View, CA: Mayfield.

Kreuter M. W. Lezim N. A. Kreuter M. W. Green L. W. (1998). Community health promotion: Ideas that work.Sudbury, MA: Jones & Bartlett.

Prochaska J. O. Diclemente C. C. (1984) The transtheoretical approach: Crossing traditional boundaries of therapy.Homewood, IL: Dow Jones/Irwin.

Haldeman L. Pérez-Escamilla R. Ferris A. Drake L. Himmelgreen D. Bonello H. González A. Segura-Millán S. Méndez I. Bermúdez A. Romero-Daza N. Development of a color-coded food label for low literacy audiences. Manuscript submitted for publication.

Himmelgreen D. A. Pérez-Escamilla R. (1998, April). Translating knowledge into practice: Community nutrition among Latinos in Hartford, CT. Paper presented at the meeting of the Society for Applied Anthropology, San Juan, Puerto Rico.

Himmelgreen D. A. Pérez-Escamilla R. González A. Segura-Millán S. Méndez I. Bonello H. (1998, November). Using research to develop meaningful nutrition education initiatives: The PANA program. Paper presented at the 126th Annual Meeting for the American Public Health Association, Washington, DC.

Lefebvre C. R. Lurie D. Goodman L. Weinberg L. Loughrey K. (1995). Social marketing and nutrition education: Inappropriate or misunderstood?Journal of Nutrition Education, 27, 146–150.

Pérez-Escamilla R. Himmelgreen D. (1999). Promoting better nutrition in inner city Hartford: The Salud! social marketing campaign (Tech. Rep. No. 2). Storrs and Hartford, CT: University of Connecticut, Connecticut Family Nutrition Program.

Pérez-Escamilla R. Himmelgreen D. Ferris A. (1997). Community nutritional problems among Latino children in Hartford (Tech. Rep. No. 1). Storrs and Hartford, CT: University of Connecticut, Connecticut Family Nutrition Program.

Pérez-Escamilla R. Himmelgreen D. Segura-Millán S. González A. Méndez I. Haldeman L. (1999). Knowledge of folic acid and neural tube defects among inner-city residents: Have they heard about it?Journal of the American Dietetic Association, 99, 80–83.

Siegel M. Doner L. (1998). Marketing public health: Strategies to promote social change.Gaithersburg, MD: Aspen.

Berwyk D. M. (1997, May). The total customer relationship in health care: Broadening the bandwidth. Journal of Quality Improvement, 23, 5.

Jun M. Peterson R. Zsidisin G.A. (1998). The identification and measurement of quality dimensions in health care: Focus group interview results. Health Care Management Review, 23, 4.

Pasuraman A. Zeitham V. A. Berry L. L. (1988). SERVQUAL: a multi-item scale for measuring consumer perception of service quality. Journal of Retailing, 64, 12–40.

Bandura A. (1986). Social foundations of thought and action.Englewood Cliffs, NJ: Prentice-Hall.

Kretzman J. Mcknight J. (1993). Building communities from the inside out: A path toward finding and mobilizing a community's assets.Evanston, IL: Institute for Policy Research.

Prochaska J. O. Diclemente C. C. Norcross J. C. (1992). In search of how people change: Applications to addictive behaviors. American Psychologist, 47, 1102–1114.

Clark N. M. Mcleroy K. R. (1995). Creating capacity through health education: What we know and what we don't. Health Education Quarterly, 23(3), 273–289.

Sutton S. M. Balch G. L. Lefebvre R. C. (1995). Strategic questions for consumer based health communications. Public Health Reports, 110(6), 725–729.

Walsh D. C. Rudd R. E. Moeykens B. A. Moloney T. W. (1993, Summer). Social marketing for public health. Health Affairs, 104–119.

AMC Cancer Research Center. (1995). Breast and cervical cancer screening: Barriers and use among specific populations. A review of the literature prepared for public health planners. Supplement 3, June 1993-May 1994.

Feather J. Black (1992). Cultural beliefs and understanding cancer. American Indian Culture and Research Journal, 16(3), 139.

Brownstein J. N. Cheal N. Ackerman S. P. Bassford T. L. Campos-Outcalt D. (1992). Breast and cervical cancer screening in minority populations: A model for using lay health educators. Journal of Cancer Education, 7, 321–326.

Dignan M. Michielutte R. Wells H. B. Sharp P. Blinson K. Case L. D. Bell R. Konen J. Davis S. Mcquellon R. P. (1998). Health education to increase screening for cervical cancer among Lumbee Indian Women in North Carolina. Health Education Research, 13(4), 545–556.

Freeman H. P. Muth B. J. Kerner J. F. (1995). Expanding access to cancer screening and clinical follow-up among the medically underserved. Cancer Practice, 3(1), 19–30.

Hampton J. W. (1996). Overview of National Cancer Institute networks for cancer control research in Native American populations. Cancer Supplement, 78(7), 1545–1552.

Marin F. Burhansstipanov L. Connell C. M. Gielen A. Helitzer-Allen D. Lorig K. Morisky D. E. Tenney M. K. Thomas S. (1995). Research agenda for health education among underserved populations. Health Education Quarterly, 22(3).

Michielutte R. Sharp P. Dignan M. Blinson K. (1994). Cultural issues in developing cancer control programs for American Indian populations. Journal of Health Care for the Poor and Underserved, 5, 280–296.

National Cancer Institute. (1994). Cancer education resources for American Indians and Alaska Natives (NIH Publication No. 9403706). Bethesda, MD: Author.

Nutting P. A. Calonge B. N. Iverson D. C. Green L. A. (1994). The danger of applying uniform clinical policies across populations: The case of breast cancer in American Indians. American Journal of Public Health, 84, 1631–1636.

Partin M. R. Korn J. E. Slater J. S. (1997). Questionable data and preconceptions: Reconsidering the value of mammography for American Indian women. American Journal of Public Health, 87(7), 1100–1102.

The Susan G. Komen Breast Cancer Foundation. (1997). Native Americans: Developing effective cancer education print materials.Dallas, TX: Author.

Valway S. (1992). Cancer mortality among Native Americans in the United States: Regional differences in Indian health, 1984–1988 and trends over time.Washington, DC: U.S. Government Printing Office.

Weiner D. (1993). Health beliefs about cancer. Alaska Medicine, 35(4), 285.

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Backer R. Sopory (1992). Designing health comunication campaigns: What works?Newbury Park, CA: SAGE Publications.

Matiella and Associates. (1996). Words to the wise: A bilingual course for diabetes promotoras.Santa Fe, NM: New Mexico Department of Health, Diabetes Control Program.

Matiella and Associates. (1998). La Loteria de la diabetes.Santa Fe, NM: New Mexico Department of Health, Diabetes Control Program.

The Aids Control and Prevention Project. (1996). Behavior change: A summary of four major theories.Arlington, VA: Family Health International.

Centers For Disease Control and Prevention (1996, May 10). Morbidity and Mortality Weekly Report.Atlanta, GA: U.S. Department of Health and Human Services.

Corby N. H. Wolitski R. J. (1997). Community HIV prevention: The Long Beach AIDS community demonstration project.Long Beach, CA: University Press.

Diclemente R. J. Peterson J. L. (1994). Preventing AIDS: Theories and methods of behavioral interventions.New York: Plenum Press.

Glanz K. Lewis F. M. Rimer B. K. (1997). Health behavior and health education.San Francisco: Jossey-Bass.

Piotrow P. T. Kincaid D. L. Rimon J. G. II Rinehart W. (1997). Health communication: Lessons from family planning and reproductive health.Westport, CT: Praeger.

Adato A. (1999, March). The secret lives of teens. Life, 39–48.

Guber S. S. Berry J. (1993). Marketing to and through kids.New York: McGraw-Hill.

Lefebvre R. C. (1997). 25 years of social marketing: Looking back to the future. Social Marketing Quarterly, 3(3/4), 51–58.

Kaiser Family Foundation/Children Now. (1999). Talking with kids about tough issues: A national survey of parents and kids [On-line]. Available: http://www.talkingwithkids.org.

Neuborne E. (1999, February 15). Generation Y. Business Week, 81–88.

Rogers E. M. (1983). Diffusion of innovations (3rd ed.). New York: The Free Press.

Andreasen A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment.San Francisco: Jossey-Bass.

Barra R. (1983). Putting quality circles to work: A practical strategy for boosting productivity and profits.New York: McGraw-Hill.

Beach A. Goldinger L. (1991). Working with teams: Facilitation skills.Piqua, OH: Ohio Quality & Productivity Forum.

Caldwell C. (1997). The road to rapid cycle change. Proceedings of the Peer Review Systems 3rd Annual Quality Summit, Columbus, OH.

Carlson B. Ranney G. (1991). Deming's point one: Creating consistency of purpose.Piqua, OH: Ohio Quality & Productivity Forum.

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Davis D. Thomson M. A. Oxman A. Haynes R. (1995). Changing physician performance: A systematic review of the effect of continuing education strategies. Journal of the American Medical Association, 274, 700–705.

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Andreasen A. R. (1996, December). Profits for nonprofits: Find a corporate partner. Harvard Business Review..

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Australian National Audit Office (Anao). (1994–1995). Commonwealth government information and advertising: Efficiency audit. ANAO Report No. 30.

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Fleisher C. (1997). Assessing managing maximizing public affairs performance.Washington, DC: Public Affairs Council.

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Kotler P. Roberto E. (1989). Social marketing: Strategies for changing public behavior.New York: Free Press.

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