Previous research has demonstrated that directly challenging people's beliefs about immigrants may result in even stronger anti-immigration attitudes, especially among those higher in social dominance orientation (SDO). In addition, inducing the perception that immigrants are part of a larger ingroup does not modify immigration attitudes. In three studies, the article explores conditions that can reduce prejudice toward immigrants among those high in SDO. Studies 1 and 2 demonstrate that focusing attention on group identity maintains prejudice, whereas focusing attention on others reduces prejudice among those higher in SDO. Study 3 extends the findings of the first two studies by demonstrating that focusing attention on others in a way that induces perception of similarity with immigrants maintains negative attitudes toward immigrants, whereas focusing on individual values reduces prejudice among those higher in SDO. Implications for how prejudice could be reduced among those high in SDO through de-emphasis on group identity are discussed.
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