Applying the MASNI (GASCI) Coaching Model in Mentoring Relationships: A Conceptual Framework for Culturally Aligned Practice

Abstract

This conceptual paper applies the MASNI (GASCI) coaching model to mentoring in Southeast Asian contexts. We map its five stages—Matlamat, Alternatif, Strategi, Natijah, and Implementasi—onto mentoring processes, compare MASNI with Western frameworks (GROW, CLEAR, OSCAR), and argue that its explicit ethical-reflection step (Natijah) enhances cultural congruence. Using a narrative review and comparative mapping, we derive propositions and practical guidance for program design, mentor development, and evaluation. The paper positions MASNI as a structured, culturally aligned scaffold for mentoring and identifies a research agenda to test outcomes and mechanisms.

Keywords

MASNI (GASCI) model mentoring coaching cultural adaptation Southeast Asia

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