While the word ‘creativity’ is used liberally in contemporary discourse, some studies show that creativity has been in steady decline for decades, particularly within the education system. This paper addresses the reason for this decline, focussing specifically on the teaching and practice of creativity in the visual art studio setting at the tertiary level. A case is presented by way of a pedagogical structure – broadly informed by constructivist principles – and an assessment regime that can facilitate a different way of engaging artistic creativity in the classroom. The assessment regime is formalised through a schema designed to illustrate the ‘play with determinants’ delivered through the pedagogical design. This approach provides a space for ‘play’ between the assessment criteria, the pedagogical setting and course materials, institutional determinants and the developing creative interests of the student. Such an approach offers a new way to encourage and formally capture creativity in the tertiary visual art classroom.