Studies of the diffusion and translation of social movements has traditionally interpreted the adopting context of a movement as culturally homogenous and explained the adoption of a matter of similarity between transmitters and adopters. As a consequence, most existing theoretical and methodological approaches to diffusion and translation are ill-suited to interpret culturally fragmented cases in which adoption patterns do not reflect cultural similarities. Building on social movement field literature, this article introduces a field-translation approach to account for fragmented cases with ‘dissimilar’ adoption patterns – specifically the adoption of the temperance movement in Denmark at the turn of the 20th century. Using mixed-methods – Social Network Analysis on temperance leaders’ organizational affiliations and content analysis of key texts – the article shows how attention to field-specific
Research article
Cultural Translations of Social Movements: A Field-Translation Interpretation of the Adoption Pattern of the Temperance Movement in the Danish Field of Moral Reform
Anders Sevelsted
Abstract


